About no reason studio
No Reason Studio is a Hong Kong-based creative studio with a focus on animation, illustration, art publishing, contemporary print, visual poetry and photography.
The studio is co-founded by Florence Yuk Ki Lee, an animation artist from Hong Kong and Di Harper Wu, a video artist from Beijing. Their collaboration started since university life at Central Saint Martins, where they met. They relocated to Hong Kong from London soon after graduation and co-founded No Reason Studio. They went on to collaborate and explore the possibilities that mundane aesthetics could bring to the visual world, where printed materials and time-based media could be mixed and twisted into a new kind of identity.
In the past few years, they worked for international clients such as Coca-Cola, T Magazine - The New York Times, Hugo Boss, M+ Museum, West Kowloon Cultural District, Hong Kong Arts Centre, Centre for Heritage, Arts and Textile | The Mills, 1a space and Youth Square by New World Development Company Limited (NWD).
No Reason Studio had participated in multiple art book fairs and festivals such as Booked: Hong Kong Art Book Fair 2020 & 2021, Taipei Art Book Fair 2018, Kowloon City Book Fair 2018 and Hong Kong Zine and Print Fest 2017 etc. You can find their books in Para Site, Kubrick and ACO Book.